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Lead Generation Process

Lead Generation is the most important factor in the Sales and Marketing initiatives of any company.
The entire process of lead generation should be clearly presented on a flow chart so that a company can then quantify the number and quality of leads on the basis of Lead source.

Some of the major sources of Leads are:

Website Contact form
Social Media
Website content
Trade Shows
Newsletter and email marketing
PPC like Google Ads, Facebook Ads
Phone call
Customer Database
Print Ads
Summary of Lead Generation process:


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