Lead Generation is the most important factor in the Sales and Marketing initiatives of any company.
The entire process of lead generation should be clearly presented on a flow chart so that a company can then quantify the number and quality of leads on the basis of Lead source.
Some of the major sources of Leads are:
Website Contact form
Social Media
Blogging
Website content
Trade Shows
Newsletter and email marketing
PPC like Google Ads, Facebook Ads
Phone call
Videos
Webinars
Customer Database
Print Ads
Summary of Lead Generation process:
