How to Choose Customer Relationship Management (CRM) Software


By Kaya Ismail – Founder of Wordify, a content marketing agency for software vendors

If you’re looking for a Customer Relationship Management system, you aren’t alone. In fact, the demand for CRM technologies is fueling growth in the CRM industry worth over $40 billion in 2018 alone, according to Gartner.

But with all those shiny CRMs out there adorning the market, what’s the best strategy for your brand when it comes to choosing a CRM? To help you formulate that strategy, we’ve asked industry experts for their advice.No One-Size-Fits-All CRM

If you’re asking around about what the “best CRM” solution is, you’re asking the wrong question, according to JP Lessard, President, Business Software Solutions at Miles Technologies. “CRM solutions aren’t one-size-fits-all, and the features you should insist on will vary from industry to industry, organization to organization. Before you start shopping for or building a new solution, you should conduct an analysis to determine which features map best to the vision you have for running your business,” said Lessard.

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